Case studies
How organisations issue documents people can verify
Close to thirty organisations have moved their documents onto TRUE. A medical university, a national registration authority, a floor trade association, a wine cellar. What they issue has almost nothing in common. Why they moved does.
Each of them had documents that mattered to someone: a diploma, a licence, an award, a certificate of authenticity. And each of them had no way for a stranger to check one.
What kinds of organisations are here?
Six kinds, and it is worth knowing which one you are before you read further.
Universities and higher vocational schools. Karolinska Institutet, Nackademin, TUC, YH-Akademin, Yrkeshögskoleförbundet. They issue diplomas that follow a person for the rest of their working life, often across borders.
Training providers. Berghs, IHM, FEI, Dale Carnegie, STF and BFAB, Branschutbildarna. Course certificates, issued in volume, to people who will use them to get work.
Certification and security bodies. SSF Stöldskyddsföreningen, 2Secure, Safe Cert Group, GVK, Golvbranschen. Here the document is closer to a licence: it says someone is qualified to do something where the consequences of being wrong are physical.
Trade associations. Almega, Giva Sverige. Membership and competence, where the association's name is the thing being vouched for.
Employer brands and awards. Universum, Great Place to Work, WinWin Award. The document is a recognition the recipient wants to show, and the issuer wants shown correctly.
And two that fit nowhere. Bolagsverket, a Swedish government registration authority. And Vinkällaren, where the document is not about a person at all but about an object, and whether it is what it claims to be.
What did they have in common before?
A document that could not be checked by the person it was shown to.
That is the whole of it. The certificate arrived as a file. It looked right. And an employer, a customer or a border official had no way to confirm it without contacting the issuer directly, which almost nobody does.
Because it is so easy to falsify credentials, and so difficult for employers to verify certificates, we wanted to deliver something better than regular Pdf's. Something trusted.Staffan Augustsson Frenning, SSF Stöldskyddsföreningen
The consequences differ by sector, and that is why the case studies are worth reading separately. For a university the risk is a qualification claimed by someone who never earned it. For a security body it is an unqualified person on a site. For an award it is a brand endorsement someone assigned to themselves.
What does a TRUE document do differently?
It carries its own proof, on the issuer's own domain.
The recipient gets a page rather than a file. Anyone holding it can verify it in seconds without an account, without contacting the issuer, and without trusting the person who sent it. The issuer keeps their branding and their address, so the proof looks like it came from them, because it did.
TRUE allowed us to streamline our issuing process, and deliver diplomas which were verifiable in themselves, without going back to the source.Staffan Augustsson Frenning, SSF Stöldskyddsföreningen
True Original helped us save time while boosting our organic brand visibility and traffic. The added trust of verifiable credentials makes a real difference.Magnus Rooslien, Head of Marketing and Sales, Sveriges Kommunikatörer
Every TRUE case study
I didn't know this type of secure diploma existed. It's great and relevant in a world where it's so easy to create fake documents!Key Account Manager, recipient of a TRUE document