TL;DR: Great Place To Work certifies organisations based on what their own employees say. The certificates are issued through TRUE and can be verified online in seconds, so a certified company can put them in front of its own market. Close to a thousand certifications have been issued and viewed well over a hundred thousand times.
Click the certificate where the company published it, on its website for example. The page shows which organisation was certified and that Great Place To Work issued the certificate. You can also paste the link into TRUE Verify. The answer comes in a few seconds, and you do not need an account.
That the people who work there say so. Great Place To Work certifies organisations based on an employee survey, which means the organisation does not hand itself the result. Its own staff do.
That is what makes the certificate worth something, and it is also what makes it worth faking. A badge earned by a survey looks identical to a badge nobody earned, once both are a picture on a wall.
Emma N Stara is CMO at Great Place To Work.
“We work with trust every day, both in what we measure and in how we deliver results. That includes the certificates. They have to be secure, easy to verify, and reflect the quality of our brand.”
Time first. One person spent several hours every week creating each diploma, printing it, framing it and delivering it to the customer.
Then the limit that came with it. The process produced exactly one printed diploma per customer, so a certified company had a single object standing in a single reception, and an organisation that measures things for a living had nothing to measure about its most visible product.
The certificate stopped being a single framed object and became an address. Each one verifies online in seconds, and a certified company can put it in front of its own market.
“Now we can deliver certificates with a much more professional feel. It saves us time, and we know our clients appreciate the added value.”
Internally the platform sits inside the existing process, which is why distribution got smoother and support requests went down. Nobody at Great Place To Work is copying names between systems.
Close to a thousand certifications have been issued this way, and they have been viewed well over a hundred thousand times.
More than a hundred views per certificate. A certified company does not file the proof, it publishes it, and every time it does the name of the organisation that certified them travels with it. The certificate became a distribution channel for the certifier, which is not what anyone set out to build.
Because otherwise the document contradicts itself. A certificate whose entire message is that this organisation can be trusted, and which the reader has no way to check, is asking to be taken on trust. That is the one thing a trust certification cannot afford to ask for.
An employer brand claim is checked by exactly the people most likely to look closely: candidates deciding where to work, and journalists deciding whether to repeat it.
“If your organisation's brand is built on trust and quality, just like ours, TrueOriginal is a great match. It is simple, secure, and modern.”
Great Place To Work describes its certification and its lists at greatplacetowork.se. Another organisation whose whole product is a credible award: Universum. On what a certificate does once it is shared, see the certificate as a marketing channel.
More on digital award certificates.
The employees. Certification is based on an employee survey, so the organisation does not award itself the result, its own people do.
Significant manual work. One person spent several hours a week creating, printing, framing and delivering physical diplomas, and only one printed diploma existed per customer.
Whether a certificate was opened, where it was shared, and how much attention it drew. Close to a thousand certifications have been issued and viewed well over a hundred thousand times.
Because the claim and the proof have to hold to the same standard. A certificate that says an organisation can be trusted, which nobody can check, asks the reader to take it on trust.
That if a brand is built on trust and quality, TRUE is a good match, because it is simple, secure and modern.
Every organisation on these pages started with the same question. Give us thirty minutes and we will show you what your own documents would be worth.
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