TL;DR: Safe Cert Group inspects and certifies hotels on fire safety, hygiene and daily operations. The guest that certification protects cannot check any of it. Until recently the proof was a PDF or a printed diploma, easy to lose and easy to fake. The certificate is now verifiable online in seconds and always current. More than a thousand certifications have been issued and viewed well over a hundred thousand times.
Somebody who will never read it closely. A guest choosing a hotel wants it to be clean and safe, and has no way of establishing either. They see a price, some photographs and a logo.
That is the whole problem in one sentence. The person the certification exists to protect is the person least able to check it.
“The certificate is not just a piece of paper,” says Joachim Törngård, CEO of Safe Cert Group. “It is a symbol of a commitment to quality and safety that both guests and staff can rely on, and TRUE makes that trust visible.”
Inspections and training in fire safety, hygiene and daily operations. Real work, done on site, by people who look at things.
And until recently the proof of all that arrived as a PDF or a printed diploma. Easy to lose. Easy to forge. Difficult for anyone to verify. A hotel that had done the work and one that had downloaded a logo ended up holding documents that looked the same.
Every approved hotel now receives a certificate that lives online, cannot be manipulated, and always reflects the current position. Anyone can check it, which means the guest finally has a way in.
“We needed a modern way to show that our clients take safety and cleanliness seriously. TRUE gives us a smart tool in our own design that raises the value of the certification and makes it clear and digital.”
They publish it, which is not what happens to a PDF. Certified hotels share their verified status on social media, put it on screens in the lobby, and link to it from their own websites.
That visibility does work for the hotel, because travellers increasingly weigh safety when they choose where to stay. It also does work for Safe Cert Group. More than a thousand certifications have been issued and viewed well over a hundred thousand times, which is roughly a hundred views for every certificate. The certifier's name travels with every one of them.
“We have seen our clients use these certificates not only for compliance but to strengthen their brand and guest loyalty.”
Less than it did. Issuing and managing hundreds of certificates a year takes a platform that is both professional and efficient, and the certificates now issue automatically, can be tracked, and always reflect the latest update.
“From a business perspective it is obvious. It saves us time, gives us control and strengthens our brand along the way.”
Another authorisation body whose certificate can be withdrawn the moment it stops being true: GVK. And one that certifies safety training for construction and industry: Branschutbildarna.
Hotels, on fire safety, hygiene and daily operations. Certification follows inspections and training rather than a self assessment.
Because the guest cannot check anything themselves. They are looking at a logo in a lobby or on a booking page and have no way to know whether it is current, or real.
Traditional PDF certificates or printed diplomas. Easy to lose, easy to forge, and difficult for anyone to verify.
They publish it. Hotels share their verified status on social media, show it on screens in the lobby, and link to it from their own websites.
More than a thousand certifications have been issued, and they have been viewed well over a hundred thousand times.
Every organisation on these pages started with the same question. Give us thirty minutes and we will show you what your own documents would be worth.
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