TL;DR: Safe Cert Group inspects and certifies hotels on fire safety, hygiene and daily operations. Every approved hotel receives a certificate through TRUE that lives online, always reflects the current status and can be checked by anyone in seconds, the guest included. More than a thousand certifications have been issued and viewed well over a hundred thousand times.
Open the certificate through the link on the hotel’s website or social media. The page shows which hotel was certified and that Safe Cert Group issued the certificate, and it always reflects the current status. You can also paste the link into TRUE Verify. The answer comes in a few seconds, and you do not need an account.
Somebody who will never read it closely. A guest choosing a hotel wants it to be clean and safe, and has no way of establishing either. They see a price, some photographs and a logo.
The person the certification exists to protect is the person least able to check the hotel themselves.
“The certificate is not just a piece of paper. It is a symbol of a commitment to quality and safety that both guests and staff can rely on, and TRUE makes that trust visible.”
Inspections and training in fire safety, hygiene and daily operations. Real work, done on site, by people who look at things.
And until recently the digital proof of all that arrived as a simple PDF by email, alongside a certificate sent by registered mail. Easy to lose, easy to forge, and nobody could check it. A hotel that had done the work and one that had downloaded a logo ended up holding documents that looked the same.
Every approved hotel now receives a certificate that cannot be manipulated. The guest finally has a way in.
“We needed a modern way to show that our clients take safety and cleanliness seriously. TRUE gives us a smart tool in our own design that raises the value of the certification and makes it clear and digital.”
They publish it, which is not what happens to a PDF. Certified hotels share their verified status on social media, put it on screens in the lobby, and link to it from their own websites.
That visibility works for the hotel, and for Safe Cert Group. More than a thousand certifications have been issued and viewed well over a hundred thousand times, which is roughly a hundred views for every certificate. The certifier's name travels with every one of them.
“We have seen our clients use these certificates not only for compliance but to strengthen their brand and guest loyalty.”
Less than it did. Certificates now issue automatically and can be tracked.
“From a business perspective it is obvious. It saves us time, gives us control and strengthens our brand along the way.”
Another authorisation body whose certificate can be withdrawn the moment it stops being true: GVK. And one that certifies safety training for construction and industry: Branschutbildarna.
Hotels, on fire safety, hygiene and daily operations. Certification follows inspections and training rather than a self assessment.
Because the guest cannot check anything themselves. They are looking at a logo in a lobby or on a booking page and have no way to know whether it is current, or real.
A certificate by registered mail and a simple PDF by email. The PDF was easy to lose, easy to forge and difficult for anyone to verify. The physical certificate still goes out the same way.
They publish it. Hotels share their verified status on social media, show it on screens in the lobby, and link to it from their own websites.
More than a thousand certifications have been issued, and they have been viewed well over a hundred thousand times.
Every organisation on these pages started with the same question. Give us thirty minutes and we will show you what your own documents would be worth.
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