Employer Branding
Digital certificates for employer branding and workplace awards
A company that wins Employer of the Year or earns a workplace certification wants to say so everywhere. TRUE gives your programme a certificate worth displaying: branded, shareable as a link, verifiable by anyone in seconds, and impossible to fake.
TL;DR
TRUE replaces the PDF award certificate with a branded web document published on your programme's own domain and anchored to blockchain. Recipients share it as a link, embed it on a careers page or in a job advert, and any visitor can confirm the award is real by scanning the QR code or opening the verification URL. That makes a false "Top Employer 2026" claim detectable, which protects the standing of the award itself. Universum issues its Employer of Choice diplomas this way and Great Place To Work issues its workplace certifications this way. Issuing 100 winners takes minutes through the dashboard or the REST API, and annual reissuing is a bulk operation rather than a design project.
- A link, not a file. Recipients embed it on careers pages and post it on LinkedIn, and every click goes to your domain.
- False claims are detectable. A blockchain record either exists for that certificate or it does not.
- Annual renewal is a bulk operation. Reissue a full cohort of certified employers through the API or the dashboard.
What goes wrong with a static award certificate?
Three things, and they compound. It is not shared, so the programme gets no reach. It cannot be checked, so the claim is worth whatever the claimant says it is. And when a winner does post about the award, the engagement goes to their brand while yours stays in the attachment.
PDFs get downloaded and forgotten
They sit in an inbox. Perhaps they get printed and framed. They do not get shared, they build no visibility, and they do nothing for the award programme's reach.
PDFs can be faked
Any organisation can produce a convincing PDF claiming an award it never won. Without a verification path, the credibility of your programme rests on nobody checking.
PDFs do not drive traffic
When a company posts "We are certified as a Great Place To Work!" and attaches a PDF, the post earns engagement and the award programme earns nothing: no traffic, no links, no brand reinforcement.
An award certificate can do more work than this. It can be shareable, verifiable, and worth something to your programme every time it is displayed.
Does a workplace certification change candidate behaviour?
Published research from the certification bodies themselves says it does, which is precisely why a false claim is worth making. Meanwhile the wider hiring evidence shows credential claims are rarely checked, so a programme that cannot be verified is a programme that can be borrowed.
- Job seekers are 10 times more likely to choose a company they know has been Certified as a great workplace by its own employees, and 75% of US job seekers said certification makes them more likely to apply. Source: Great Place To Work, published 18 January 2025, from a 2023 market study of more than 4,400 US employees.
- 45% of large employers have uncovered a false qualification claim, and only 52% verify all academic credentials. Source: Prospects Luminate, November 2025, from a YouGov survey of 526 HR decision makers.
- 18% of UK adults say they have lied on a CV or job application in the last 12 months, or know someone who has. Published by Cifas on 3 February 2025, from an Opinion Matters survey of 2,000 UK people.
If the certification moves candidate decisions, the certification is worth protecting. A verification URL does that without your team fielding a single enquiry.
How does TRUE change a workplace award certificate?
It turns the certificate into a page rather than a file: branded, hosted on your domain, and backed by a blockchain record anyone can check. The winner gets something they want to display, and the programme gets a claim it can defend.
Designed to be displayed
Animated, interactive and branded to your programme. It looks like something a company wants on its homepage, in an annual report and across every social channel.
Shareable as a link
Not a file. Winners share the link on LinkedIn, embed it on careers pages and include it in job listings, and every link points back at your domain.
Verifiable by anyone
Every certificate carries a QR code and a verification link, so a "Top Employer 2026" claim can be checked in seconds by whoever encounters it.
Blockchain secured
Written to Ethereum, AVAX, Fantom or Polygon. Nobody can forge, alter or invent an award certificate that has no matching record.
Your domain, your brand
Certificates live on your programme's own domain, so every verification and every click reinforces your brand and sends traffic to your site.
Which award programmes already issue with TRUE?
Two of the best known names in employer branding. Universum issues its Employer of Choice diplomas through TRUE, and Great Place To Work issues its workplace certification certificates through TRUE.
Universum
The global employer branding company issues its Employer of Choice award diplomas through TRUE. When employer brand researchers pick a platform for their own flagship award, they are testing it against the standard they set for their clients.
Great Place To Work
The globally recognised workplace certification programme issues its certification certificates through TRUE. Certified companies share the credential widely, and TRUE makes that sharing verifiable as well as attractive.
Why does an employer branding award get shared more than other credentials?
Because the winner has a commercial reason to publicise it. A workplace certification is a recruitment asset, so companies post it on LinkedIn, put it on the careers page, add it to job adverts and drop it into investor decks without anyone asking them to.
Every one of those placements promotes two brands at once:
- The winning company. "We are certified."
- Your award programme. "This certification comes from us."
TRUE issuers have generated more than 100 million marketing impressions across all credential types, a figure from TRUE platform data rather than third party research. For award programmes, where the recipient wants the exposure, the sharing rate runs higher than average.
Which recognition programmes does this suit?
Any programme whose recognition is displayed publicly for a year at a time: employer awards, workplace certifications, sector awards, internal HR recognition and regional business awards.
Employer of Choice and Top Employer awards
Annual award certificates shared on LinkedIn, careers pages and recruitment materials.
Workplace certification programmes
Great Place To Work, Top Employer and Best Workplace certifications displayed all year round.
Industry specific awards
Best Innovation, Sustainability Award, Service Excellence, where the certificate is the proof.
HR recognition programmes
Diversity and inclusion, wellbeing initiatives, employee engagement achievements.
Regional and national business awards
Chamber of commerce awards, startup awards and industry leader recognition.
What do award programmes get from TRUE?
Issuance that scales to a full cohort in minutes, a programme whose claims can be checked by outsiders, analytics on who shared what, and a certificate that carries your visual identity rather than a template.
Issuance at scale
A hundred winners means a hundred blockchain-secured certificates in minutes, from the dashboard or the API. No manual PDF production and no design bottleneck.
Programme integrity
When a company claims your award, anyone can verify it. A blockchain record makes an unfounded claim detectable rather than arguable.
Analytics and engagement
See which winners share, how many views each certificate collects, and which channels send the most verification traffic.
Custom branding
Every certificate carries your programme's colours, logo and design language rather than a generic template.
API integration
Connect TRUE to your workflow through five REST API endpoints and issue automatically once results are final.
Custom domain
Certificates live on your domain, so every share and every verification click builds your search authority.
What has TRUE issued so far?
More than 500,000 documents for over 200 organisations in more than 15 countries. The volume and marketing figures below are TRUE platform data; eIDAS compliance is an external standard.
500K+
documents issued
200+
organisations issuing with TRUE
100M+
marketing impressions
15+
countries with issuers
4
blockchains securing documents
eIDAS
compliant under EU regulation
How does a TRUE digital award compare with a PDF or printed award?
The difference shows up wherever the award is displayed rather than stored. A printed award proves nothing to a website visitor, cannot be embedded with a verification link, and tells you nothing about who looked at it.
| Capability | PDF or printed award | TRUE digital award |
|---|---|---|
| Tamper evident | Easy to fake or replicate | Blockchain anchored and verifiable |
| Embed on careers page | Static image, no verification | Live badge linked to a verification URL |
| LinkedIn shareable | Static image upload | One click add to LinkedIn |
| Brand visibility | Stays in the winner's inbox | Every share drives traffic to your award |
| Lives on your domain | No domain at all | Yes, a branded URL on your custom domain |
| Annual renewal | Manual reissuing | Bulk reissuance via API or dashboard |
| False claim detection | Trust based | Instant cryptographic verification |
| Marketing analytics | None | Views, shares and verifications tracked |
What do award programmes ask about employer branding certificates?
Who already issues this way, how winners share, how false claims are caught, and how a recipient displays the award on their own site.
Who uses TRUE for employer branding awards?
Universum issues its Employer of Choice award diplomas through TRUE, and Great Place To Work issues its workplace certification certificates through TRUE.
Can winners share their award certificates on LinkedIn?
Yes. TRUE certificates are shareable links rather than files. Winners post them on LinkedIn, embed them on careers pages and include them in job listings, and every link sends traffic back to your domain.
How does TRUE prevent false award claims?
Every certificate is written to blockchain (Ethereum, AVAX, Fantom or Polygon). When a company claims your award, anyone can check it by QR code or link, so a claim with no matching record is detectable immediately.
How do recipients display the award on their site or careers page?
Each award certificate has a permanent verification URL. Recipients embed the badge or the QR code on their site, careers page or job listings, and visitors verify in one click without contacting your team.
What do TRUE customers say?
“Our alumni now have nice looking Diplomas in an accessible format, but we also see great marketing value! Thanks for a great product!”
“A clear advantage of our new digital certificates is how easily they can be added as a reference to LinkedIn or a digital CV. The ease of use and verifiability creates trust!”
Make your awards worth more
Your programme recognises excellence. Give your winners a certificate that matches it, that anyone can verify, and that works for your brand every time it is displayed.