What Is Document Appeal - and Why It Matters

Every document you issue tells a story. A diploma, a certificate, a confirmation of skills - each one is a piece of proof that carries your brand out into the world. But once it’s sent, what actually happens? Does anyone open it? Share it? Verify it? Or does it just disappear into inboxes?

That’s where Document Appeal comes in. It’s the simplest way to understand how much attention and visibility your documents generate once they’re out in the wild.

Measuring Real-World Engagement

Document Appeal shows how many people actually interact with your approved documents. It’s calculated as:

Unique Document Views ÷ Approved Documents

That means if your organization has 300 approved documents and they’ve been opened 4,500 times, your Document Appeal is 15.0.
In plain terms: each approved document has been viewed about fifteen times.

It’s a clear measure of audience interest - not assumptions, not likes, not “potential impressions.” Real visibility.

Why It’s Important

For most institutions and companies, issuing a document isn’t the end - it’s the beginning. Every certificate, degree, or credential carries your name, logo, and credibility. When recipients share those documents publicly, they become brand ambassadors without even trying.

High Document Appeal means your documents travel further, get shared more, and generate more verifications. Low Document Appeal means they’re seen less, discussed less, and might need a rethink - in design, messaging, or delivery.

Understanding the Data Behind It

Inside TRUE’s Insights dashboard, Document Appeal is just one part of a larger picture that includes:

• Document Statistics: How many have been issued, approved, and viewed
• Traffic by Country: Where your documents attract the most attention
• Referrals and Channels: Which platforms - Google, LinkedIn, email, QR scans - drive engagement
• Click and Impression Value: Estimated CPC and CPM worth of your exposure

Together, these metrics show the true performance of your documents - not just administratively, but in terms of visibility and brand reach.

Turning Appeal Into Action

When you know which documents earn the most attention, you can focus on what works.
For example:

• If “Agil Projektledare” has the highest Document Appeal, analyze why. Are recipients sharing it more on LinkedIn?
• If “Digital Marketing Specialist” ranks lower, maybe the document’s layout or title doesn’t invite sharing.

Appeal isn’t about judgment - it’s feedback. It tells you how your audience behaves once your documents leave your control.

Authentic Visibility

Document Appeal is about measuring authentic reach. Not paid traffic, not ad impressions - but real people interacting with real credentials.
It’s how you turn something as ordinary as a certificate into a live marketing asset for your brand.

At TRUE, we built Document Appeal to surface that hidden layer of value.
Because your documents don’t just verify achievements - they represent your reputation.
And reputation should be measured, not guessed.

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